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PPGH Monthly Meeting | Mary Fisk-Taylor: Pathways to Profit

Hampton Inn & Suites

5820 Katy Fwy,

Houston, TX 77007 

In today's competitive photography market, building a profitable, sustainable business requires more than just exceptional images. This workshop dives into the critical strategies and techniques that transform photography into a successful, enduring business, and covers practical, actionable steps to increase revenue, streamline operations, and develop a brand that clients trust and return to. You’ll learn how to craft a sales strategy tailored to your unique style and client base, optimize marketing efforts, and create a sustainable business model that withstands market shifts and ensures lasting success. This is a must-attend session for photographers ready to elevate their business beyond the ordinary!

 YOU’LL LEARN:

  • Value-based pricing for sustainable profitability

  • Client journey mapping: turning leads into loyal clients

  • Strategic no-pressure upselling techniques that enhances client experience

  • Building a balanced evergreen marketing system

  • Brand differentiation through storytelling and niche focus

 EVENING PROGRAM:

AI Marketing Mastery for Photographers: Unlocking Success

A deep dive into AI’s role in marketing, aiming to give photographers a competitive edge. The program highlights AI’s power in client acquisition, engagement, and increasing brand visibility, emphasizing practical, actionable strategies. From predictive analytics to AI-driven social media tactics, it provides a comprehensive overview of innovative marketing tools. This course is an investment in a future where photographers’ businesses not only survive but thrive, adapting to and leading in an ever-evolving economic landscape.

  • Predictive analytics for targeted marketing

  • AI-driven social media optimization

  • Automated email campaigns for client retention and upselling

Bring note-taking materials.

MEET THE SPEAKER:

Mary Fisk-Taylor is a seasoned entrepreneur with over 25 years of experience in portrait and wedding photography. She and her partner Jamie Hayes have built a highly acclaimed studio in Richmond, VA renowned for exceptional portrait and wedding services. Their work focuses on preserving cherished family legacies through beautifully captured and printed memories, ensuring these moments are proudly displayed in clients' homes. She is dedicated to empowering other creatives and teaching how to maintain a profitable and sustainable studio. Mary served on the PPA Board of Directors for many years (President in 2022), is a member of the Society of XXV, a past President of the PPA Board of Charities, and holds offices and board positions with Virginia PPA.


Meeting fees:

Guild Member: all day $95 / evening only $25

Lifetime & Honorary Member: all day $10 / evening only free

Guest: all day $125 / evening only free for first timers or $35 for returning guests

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June 14

Workshop Series (PPA Merit Program) | Scott Holleman: The Magic of Modifiers