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Leslie Cervantez | Focus on Clients: How Your CRM Turns Contacts into Captured moments

Leslie Cervantez photography class information

Hampton Inn & Suites

5820 Katy Fwy,

Houston, TX 77007 

Ready to turn your client interactions into meaningful relationships that lead to stunning portrait sessions? In this workshop, you'll unlock the power of CRM tools—like email templates, lead capture forms, and questionnaires—to deliver a seamless and customized client experience. Learn how to build trust, convert leads into loyal clients, and use personalized insights to create portrait sessions that stand out. Don’t miss the chance to elevate your client experience and grow your business!

LESSONS YOU WILL LEARN

- Lead Capture & Management: Using lead capture forms to gather initial information about potential clients and how to track leads through your CRM to ensure no opportunity is missed.

- Creating Personalized Email Templates: Setting up customized email sequences that nurture leads, educate clients on the process, and build trust from the first contact.

- Client Onboarding Process: How to streamline the onboarding process using questionnaires and welcome emails that set clear expectations and show professionalism.

- Questionnaires to Understand Client Preferences: Using client surveys to learn personal details, preferences, and expectations, allowing for tailored photoshoot experiences.

- Converting Leads into Loyal Clients: How offering a personalized experience leads to stronger relationships, positive referrals, and repeat business.

- CRM as a Tool for Bigger Sales: How knowing your clients’ needs and preferences helps in upselling additional products or services, leading to higher sales and satisfaction.

BRING SOMETHING TO TAKE NOTES!

 


Workshop fees:

Guild Member - Evening Program Only – $25.00

Lifetime and Honorary Members - Evening Program Only - $0.00

First Time Guest - Evening Only Program - $0.00

Returning Guest Evening Only Program – $35.00 

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October 11

Scott Holleman | Using a Theatrical Approach to Lighting and Modifiers - Workshop Series (PPA), Merit Program

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October 22

Colt Melrose | ‘Colt’ivating Great Clients - Workshop Series (PPA), Merit Program